One of the original goals of Caring Physicians of the World Initiative was to address the emergent need for development of physicians’ advocacy and leadership skills. Therefore, in 2006 and 2007 the WMA, in collaboration with INSEAD, one of the world’s largest graduate business schools, and with the partnership of Pfizer, Inc., developed the WMA/CPW Leadership Course. Since 2013 the Leadership Course is also supported by BAYER Pharmaceuticals.
Program modules focus on developing physicians’ leadership and advocacy skills and enhancing their ability to advocate more effectively for medical care, education, research, ethics, and the medical profession. The program includes modules on the Value of Medical Diplomacy and Traditions, Global Healthcare Systems, Physicians Perceptions of the Profession, Individual Judgment and Group Decision Making, Conducting Business Across Cultures, Effective Leadership Styles, the Art and Practice of Lobbying (Advocacy), Defining and Achieving Negotiation Success, Multiparty Negotiations, Coalition Building, Improving Cross Cultural and Virtual Communication, Navigating the Media Environment, and Media Training.
The first and second courses were held in December 2007 and 2008 at the European campus of INSEAD in Fontainebleau, France. From 2010 until 2015 the courses were being held at the INSEAD Asia campus in Singapore. In 2016 the leadership course had been held at the Jacksonville Campus of the Mayo Clinic. All participants must be nominated by the leadership of their national medical association.
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