Adopted by the 63rd WMA General Assembly, Bangkok, Thailand, October 2012
The WMA recognises that:
- Cigarettes offer a serious threat to the life and health of individuals that use them, and a considerable cost to the health care services of every country;
- Those who smoke predominantly start to do so while adolescents;
- There is a proven link between brand recognition and likelihood of starting to smoke;
- Brand recognition is strongly linked to cigarette packaging;
- Plain packaging reduces the impact of branding, promotion and marketing of cigarettes.
The WMA encourages national governments to support moves to introduce plain packaging of cigarettes, initially by the Federal Government of Australia, to break the brand recognition/ smoking cycle and commends adoption of this policy to other national governments and deplores the legal moves being taken by the tobacco industry to oppose this policy.