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THE WORLD MEDICAL ASSOCIATION, INC.
L’ASSOCIATION MEDICALE MONDIALE, INC
ASOCIACION MEDICA MUNDIAL, INC
CIB Immeuble A “Le Keynes” Website : www.wma.net Postal Address :
13-A Chemin du Levant Telephone : (33) 4 50 40 75 75 CS 5001
01210 Ferney-Voltaire Fax : (33) 4 50 40 59 37 01210 Ferney-Voltaire
France E-mail address : wma@wma.net France
Terms of Reference for the
WMA Advocacy and Communications Workgroup
According to WMA Strategic Plan 2020-2025
These terms of Reference were approved by the 217th Council Session, Seoul (online), April 2021
Composition
The advisory workgroup members and its chair shall:
• Be appointed by Council Chair in sync to the WMA Council standing committees;
• Contain 6 to 8 members with relevant experience and knowledge of social media drawn from
the WMA membership (NMAs and/or associate) and representing 3 or more WMA regions;
• Report to the Council and in the interim to the Chair of Council and the Secretary General.
Scope
While respecting the autonomous role of the WMA Constituent Members and their regional
associations, the advisory workgroup shall actively support the advocacy and campaign work of the
WMA in order to
• Enhance the promotion of WMA policies and positions to the Medical Community especially
through the Members of the WMA and to relevant external organizations, associations, and
institutions;
• Collaborate and support the development and execution of advocacy and communications
campaigns to increase the visibility and positive impact of WMA policies and activities.
Tasks
The advisory workgroup shall focus its efforts on the following:
Achieving visibility and building credibility of WMA to:
• Enlist support for WMA among its constituent members;
• Demonstrate the value of WMA membership to current and potential members;
• Coordinate the advocacy and communications efforts of WMA and its members;
• Identify opportunities for interventions, alliances and partnerships.
Supporting the secretariat proactively:
WMA page 2
• Supporting the WMA Press Consultant and Communications Manager by
− building networks of press and communications officers of our Constituent Members to
foster the distribution of WMA Policy and activities in line with the WMA Strategic
Plan;
− Multiplying (distributing and actively hinting to) WMA outreach at national / regional
levels (policy, press releases, social media messages, discussion groups,);
• Develop Social Media Campaigns in support of WMA efforts;
• Preparing articles for the World Medical Journal and other publications as appropriate,
advocacy letters and briefings about WMA policy and activities;
• Join and support concerted social media and publication efforts;
• Share with WMA secretariat opportunities for advocacy and outreach activities;
• Report back efforts using WMA Policy or events in the respective regions.
20.03.2020